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Posted on By Author colo1 Categories Cybersecurity

Watch Out for Google Searches – “Malvertising” Is on the Rise!  

There are many types of malware. One of the most common is called “malvertising.” It crops up everywhere. Including social media sites and websites. You can also see these malicious ads on Google searches.

Two things are making malvertising even more dangerous. One is that hackers use AI to make it very believable. The other is that it’s on the rise, according to Malwarebytes. In the fall of 2023, malvertising increased by 42% (month over month).

It’s important to inform yourself about this online threat. Knowledge is the power to protect yourself. Especially when it comes to malicious cybercriminals. Below, we’ll help you understand malvertising. We’ll also give you tips on identifying and avoiding it.

What Is “Malvertising?”

Malvertising is the use of online ads for malicious activities. One example is when the PlayStation 5 was first released. It was very hard to get, which created the perfect environment for hackers. Several malicious ads cropped up on Google searches. The ads made it look like someone was going to an official site. But instead, they went to copycat sites. Criminals design these sites to steal user credentials and credit card details.

Google attempts to police its ads. But hackers can often have their ads running for hours or days before they’re caught. These ads appear just as any other sponsored search ad on Google.

Google is not the only site where malvertising appears. It can appear on well-known sites that have been hacked. It can also appear on social media feeds.

Tips for Protecting Yourself from Malicious Online Ads

Review URLs Carefully

You might see a slight misspelling in an online ad’s URL. Just like phishing, malvertising often relies on copycat websites. Carefully review any links for things that look off.

Visit Websites Directly

A foolproof way to protect yourself is not to click any ads. Instead, go to the brand’s website directly. If they truly are having a “big sale,” you should see it there. This tip is useful for all types of phishing. Just don’t click those links and go to the source directly.

Use a DNS Filter

A DNS filter protects you from mistaken clicks. It will redirect your browser to a warning page if it detects danger. DNS filters look for warning signs. They, then block dangerous sites. This can keep you safe even if you accidentally click a malvertising link.

Do Not Log in After Clicking an Ad

Malvertising will often land you on a copycat site. The login page may look identical to the real thing. One of the things phishers are trying to steal is login credentials. They can get big money for logins to sites like Netflix, banks, and more.

If you click an ad, do not input your login credentials on the site. Even if the site looks legitimate. Go to the brand’s site in a different browser tab.

Don’t Call Ad Phone Numbers

Phishing can also happen offline. Some malicious ads include phone numbers to call. Unsuspecting victims may not realize fake representatives are part of these scams. Seniors are often targeted with malvertising scams. They call and reveal personal information to the person on the other end of the line.

Just say no to calling numbers in online ads. If you find yourself on a call, do not reveal any personal data. Just hang up. Remember, this is an elaborate scam. These people prey on triggers like fear. They also work to gain your trust.

Don’t Download from Ads

“Get a free copy of MS Word” or “Get a Free PC Cleaner.” These are common malvertising scams. They try to entice you into clicking a download link. It’s often for a popular program or freebie. The link actually injects your system with malware. The hacker can then do further damage.

Never click to download anything from an online ad. If you see an ad with a direct download link, it’s often a scam.

Warn Others When You See Malvertising

If you see a suspicious ad, warn others. This helps keep your colleagues, friends, and family more secure. If you’re unsure, try a Google search on the ad. You’ll often run across scam alerts confirming your suspicion. 

It’s important to be smart and arm yourself with knowledge. You can then share this with others. Foster this type of cyber-aware community. It helps everyone ensure better online security as well as get alerted of new scams cropping up.

Improve Your Online Security Today

Is your device up to date with security patches? Do you have a good anti-malware solution? Is DNS filtering installed to block dangerous websites?

If you’re not sure of any of those questions, contact us. Our cybersecurity experts are here. We’ll help you find affordable solutions to secure your online world.

Give us a call or email to schedule a chat about online security.

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This Article has been Republished with Permission from The Technology Press.

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Posted on By Author colo1 Categories Cybersecurity

Cyber Experts Say You Should Use These Best Practices for Event Logging

Today’s businesses are no stranger to the word cybersecurity. They are facing a growing wave of cyberattacks. These come from ransomware to sophisticated phishing schemes. How do you stand ahead of these threats? A strong cybersecurity strategy is essential. One crucial component of this strategy is event logging. It’s one that not every business owner is aware of.

Think of event logging as a digital detective. What does tracking activities and events across your IT systems do? It helps you spot potential security breaches and respond swiftly. As your managed IT service provider, we’re committed to helping you. We can help you understand the importance of event logging as well as how to put in place best practices to safeguard your network.

What Is Event Logging?

Event logging is the act of tracking all events that happen within your IT systems. “Event” can be many different things, such as:

  • Login attempts
  • File access
  • Software installs
  • Network traffic
  • Denial of access
  • System changes
  • And many others

Event logging means to track all these and add a time stamp. This provides a robust picture of what is going on in your IT ecosystem. It’s through that ongoing picture that you can detect and respond to threats promptly.

Why is it critical to track and log all these events?

  • Detect suspicious activity by monitoring user behavior and system events.
  • Respond quickly to incidents by providing a clear record of what happened in a breach.
  • Meet regulations that require businesses to maintain accurate records of system activities.

Best Practices to Use Event Logging Effectively

Event logging is most effective when you follow best practices. Here are some standard guidelines to follow. These are helpful if you’re just starting out as well as for those improving existing event-logging processes.

Log What Matters Most

Let’s be honest: You don’t need to track every digital footstep.  Logging every single action on your network can create a mountain of data that’s hard to sift through. Instead, focus on the events that truly matter. These are those that can reveal security breaches and compliance risks.

The most important things to log are:

  • Logins and Logouts: Keep tabs on who’s accessing your systems and when. This includes failed attempts, password changes, and new user accounts.
  • Accessing Sensitive Data: Track who’s peeking at your most valuable information. Logging file and database access helps spot unauthorized snooping.
  • System Changes: Keep a record of any changes to your system. Including software installations, configuration tweaks, and system updates. This helps you stay on top of changes and identify potential backdoors.

Event logging is much more manageable when you start with the most critical areas. This also makes it easier for small businesses.

Centralize Your Logs

Imagine trying to solve a puzzle with pieces scattered across different rooms. It’s chaos! That is what happens when you try to work with several logs for different devices and systems. Centralizing your logs is a game-changer. A Security Information and Event Management (SIEM) gathers logs in one place. This includes those from various devices, servers, and applications.

This makes it easier to:

  • Spot patterns: Connect the dots between suspicious activities across different systems.
  • Respond faster: Have all the evidence you need at your fingertips. This is helpful when an incident strikes.
  • Get a complete picture: See your network as a whole. This makes it easier to identify vulnerabilities.

Ensure Logs Are Tamper-Proof

It’s important to protect your event logs! Attackers love to cover their tracks by deleting or altering logs. That’s why it’s vital to make your logs tamper-proof.

Here are some tips:

  • Encrypt your logs: Lock them down with encryption. This makes them unreadable to unauthorized eyes.
  • Use WORM storage: Once a log is written, it’s locked in place, preventing changes or deletions.
  • Use strong access controls: Limit who can see and change your logs to trusted personnel only.

Tamper-proof logs provide an accurate record of events even if a breach occurs. They also keep the bad guys from seeing all your system activity tracking.

Establish Log Retention Policies

Keeping logs forever isn’t practical (or always necessary). But deleting them too soon can be risky, too. That’s why you need clear log retention policies. 

Here are some things to consider:

  • Compliance requirements: Some industries have specific rules about how long to keep logs.
  • Business needs: How long do you need logs to investigate incidents or for auditing?
  • Storage capacity: Make sure your log retention policy doesn’t overwhelm your storage.

Strike the right balance with retention. You want to ensure you have the data you need without sacrificing performance.

Check Logs Regularly

Event logging is only as good as your ability to use it. Don’t “set and forget” your logs. You should check them regularly. This helps you spot anomalies and identify suspicious patterns. It also helps you respond to threats before they cause serious damage. Use security software to help automate this process.

Here’s how to do it effectively:

  • Set up automated alerts: Get notified immediately of critical events. Such as failed logins or unauthorized access.
  • Perform periodic reviews: Dive into your logs regularly. Look for patterns that might show a threat.
  • Correlate events: Use your SIEM to connect the dots between different activities. It can reveal more complex attacks.

Need Help with Event Logging Solutions?

As a trusted managed IT service provider, we’re here to support you. We can help you install these practices and ensure your business stays protected.

Give us a call or email to schedule a chat.

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This Article has been Republished with Permission from The Technology Press.

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Posted on By Author colo1 Categories Business

7 Great Examples of How AI is Helping Small Businesses

Artificial Intelligence is no longer a technology reserved for companies with big budgets. Today, small businesses can access AI tools that help in several ways. Such as streamlining operations, improving customer experiences, and boosting profits. 

The rise of affordable AI solutions has opened the door for small businesses. They can leverage these powerful technologies without spending a fortune. This post will explore seven great examples of how to use AI to succeed in a competitive market.

1. Streamlining Customer Support with AI Chatbots

Small businesses often struggle with limited customer service resources. AI-powered chatbots provide a cost-effective solution. They automate responses to common customer inquiries. And can sound less robotic than non-AI chatbots.

Here are a couple of ways AI chatbots add value to small businesses.

Reducing Response Times

AI chatbots can handle several conversations at once. This significantly reduces customer wait times. Chatbots work 24/7, ensuring support is always available. This removes the burden on human agents. It also customers with quick answers to their questions.

Enhancing Customer Experience

AI chatbots are becoming more sophisticated. They can engage in natural, human-like conversations. Small businesses can offer high-quality service without increasing overhead costs.

2. Improving Marketing with AI-Powered Analytics

Marketing is crucial for small businesses but can be time-consuming and costly. AI-powered analytics tools help businesses make smarter decisions. They provide insights based on customer behavior, preferences, and trends.

Targeted Advertising

AI can analyze customer data to create highly targeted ad campaigns. They help ensure that businesses spend marketing budgets efficiently. This increases return on investment (ROI).

Predicting Customer Trends

AI uses predictive analytics to forecast future trends based on historical data. This enables small businesses to adjust their strategies in real time. With AI, companies can adapt quickly, maximizing their reach and impact.

3. Automating Routine Tasks with AI Tools

Small business owners often juggle many roles. This includes managing inventory and handling customer inquiries. AI can help by automating repetitive, time-consuming tasks.

Scheduling and Calendar Management

AI tools can automate scheduling. This includes client meetings, appointments, or team collaboration. You can integrate AI with email platforms and calendars. This saves time and reduces the risk of human error.

Invoice and Expense Management

Managing finances is another area where AI excels. AI-driven accounting tools can automate invoicing, track expenses, and more. This reduces the administrative burden on small business owners. It also ensures financial data is accurate and up-to-date.

4. Enhancing Inventory Management with AI Forecasting

Managing inventory is a critical aspect of running a small business. Overstocking can lead to increased costs. Understocking results in missed sales opportunities. AI can help balance inventory levels by accurately predicting demand.

Demand Forecasting

AI algorithms analyze historical sales data. As well as seasonality and market trends to predict future demand. This allows small businesses to order the right amount of inventory. This reduces waste and ensures they always have what customers need. 

Automating Reordering

AI can also automate the reordering process. It can set triggers when stock levels reach a certain threshold. This ensures that companies replenish inventory before items run out.

5. Personalizing Customer Interactions with AI

Personalized experiences are key to customer loyalty. AI tools can analyze customer data and provide insights. These insights enable businesses to tailor their interactions, making customers feel valued.

Companies that use personalization can generate as much as 40% more revenue.

Personalized Product Recommendations

AI-powered recommendation engines analyze customer preferences and past purchases. They use these to suggest products that are most likely to appeal to them. This can lead to increased sales and improved customer retention.

Customized Email Marketing

AI can also help businesses create personalized email marketing campaigns. It can segment customers based on their behavior, preferences, and purchasing history. AI tools can then generate tailored email content.

6. Enhancing Recruitment and HR Processes with AI

Hiring the right employees is critical but often a time-consuming process. AI tools can streamline recruitment and human resource (HR) processes. It helps businesses find the right talent more efficiently.

Screening Resumes

AI-driven recruiting tools can quickly scan resumes. This reduces the time spent manually reviewing applications. It allows business owners to focus on interviewing top candidates. 

Predicting Employee Performance

AI can analyze employee data to predict which candidates are likely to succeed. This ensures that new hires are a good fit. It also reduces turnover and improves productivity.

7. Securing Data with AI-Powered Cybersecurity

Cybersecurity is a growing concern for small businesses. They often lack the resources to install robust security measures. AI-powered tools can help protect sensitive data from cyber threats. This ensures the safety of both business and customer information.

Detecting Anomalies

AI can check systems in real-time. It can detect anomalies that show potential security threats. AI tools provide early warnings. This allows businesses to respond quickly and prevent breaches.

Automating Threat Responses

Some AI-powered cybersecurity tools can automatically respond to threats. Such as isolating affected systems or blocking malicious traffic. This reduces the risk of data breaches and minimizes downtime.

Streamline AI Integration for Your Business Success

Now is the time to explore how AI can help your company succeed. Our business technology experts can help.


Reach out today to schedule a chat about leveraging AI to improve your bottom line.

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Top Technologies Transforming Customer Service Today    

Customer service is at the heart of any successful business. Customer expectations continue to evolve. Companies must evolve strategies and tools used to meet those expectations. 

55% of customers like self-serve customer service over speaking to a representative.

Technology has become a game-changer in this regard. It offers innovative solutions that improve efficiency, personalization, and satisfaction. So, what kinds of technology can boost your customer experience? Below, we’ll explore several options transforming customer service today as well as explain how they can help your company stay competitive.

1. Artificial Intelligence (AI) and Machine Learning

AI and Machine Learning are leading the charge in revolutionizing customer service. These technologies are enhancing everything from customer interactions to backend processes. They’re making service more efficient and personalized.

  • AI-Powered Chatbots: Chatbots have become a staple in customer service. AI-powered chatbots can understand and respond to natural language. They make interactions feel more human-like. They can also handle a wide range of tasks.
  • Predictive Analytics: Machine Learning enables businesses to predict customer behavior and needs. ML algorithms can forecast future issues, preferences, or inquiries. This allows companies to proactively address customer needs.
  • AI-Driven Personalization: AI helps businesses offer personalized experiences at scale. By analyzing customer data, AI can tailor recommendations and communications. This level of personalization increases conversion rates and customer retention.

2. Omnichannel Support

Customers today expect seamless support across several channels. This includes email, social media, phone, and in-person interactions. Omnichannel support ensures a consistent experience, regardless of the channel a customer chooses.

  • Unified Customer Profiles: A benefit of omnichannel support is maintaining unified customer profiles. All interactions get recorded in a central database. This provides a complete view of the customer’s history. It enables more informed and personalized help.
  • Consistent Experience Across Channels: Omnichannel support ensures a consistent experience. This is regardless of contact method. This consistency is crucial for building trust and satisfaction. It also allows customers to switch between channels easily, enhancing their experience.
  • Real-Time Channel Switching: Advanced omnichannel systems allow real-time switching between channels. A customer might start an inquiry on social media. Then easily continue it over chat. This flexibility improves satisfaction and efficiency.

3. Cloud-Based Customer Service Platforms

Cloud-based customer service platforms are another technology transforming the customer service landscape. They offer flexibility, scalability, and accessibility. In ways that traditional on-premise systems cannot match.

  • Scalability and Flexibility: Cloud-based platforms allow businesses to scale their customer service. This is particularly useful for companies that experience seasonal fluctuations in inquiries. Cloud systems make it easy to add or remove agents as well as adjust resources without significant investments.
  • Remote Access and Collaboration: The cloud enables remote access. This allows customer service teams to work from anywhere. Cloud-based platforms also facilitate collaboration. They allow several agents to work on the same customer case in real time.
  • Integration with Other Tools: Cloud-based customer service platforms can integrate with other tools. This integration ensures that all customer data is centralized. That makes it easier to manage and analyze. It also allows for more seamless workflows.

4. Self-Service Technologies

Self-service technologies empower customers to find answers and resolve issues on their own. All without the need to contact a customer service agent. This improves customer satisfaction. It also reduces the workload on service teams.

  • Knowledge Bases and FAQs: Online knowledge bases and FAQs are common self-service tools. They provide customers with easy access to information and solutions. A well-maintained knowledge base can significantly reduce the number of support inquiries
  • Interactive Voice Response (IVR) Systems: IVR systems allow customers to navigate a menu of options. They can often resolve their issues using their phone’s keypad or voice commands. Modern IVR systems are becoming increasingly sophisticated. They allow customers to check account balances, schedule appointments, and more.
  • Customer Portals: Customer portals enable customers to manage their accounts and access support resources and interact with your company. They enable 24/7 self-service management of many account tasks.

5. Data Analytics and Customer Insights

Data analytics is another powerful tool transforming customer service. By analyzing customer data, businesses can gain valuable insights. These insights include behavior, preferences, and needs. This enables companies to provide more targeted and effective service.

  • Customer Sentiment Analysis: Sentiment analysis uses AI to analyze customer feedback. Such as reviews, surveys, and social media posts. This allows businesses to identify areas of concern as well as respond to issues before they escalate.
  • Customer Journey Mapping: Data analytics allows businesses to map out the customer journey. It helps in identifying key touchpoints and potential pain points. Using this, businesses can improve customer experience and reduce friction.
  • Predictive Customer Support: Companies can use predictive analytics to anticipate customer needs. By analyzing historical data, businesses can identify patterns. They can find trends to show when a customer is likely to need support. This allows companies to offer proactive help.

6. Robotic Process Automation (RPA)

Robotic Process Automation (RPA) is another technology making waves in customer service. RPA involves the use of software robots to automate repetitive, rule-based tasks. This frees up human agents to focus on more complex and value-added activities.

  • Automating Routine Tasks: RPA can automate routine tasks. Such as data entry, updating customer records, or processing refunds. This speeds up these processes. It also reduces errors. This leads to faster and more reliable service.
  • Enhancing Customer Interactions: RPA can enhance customer interactions. It provides agents with real-time information and recommendations. This allows agents to provide more personalized and informed help.
  • Reducing Response Times: RPA can significantly reduce response times. Customers can receive quicker resolutions to their issues. This leads to higher satisfaction and loyalty. 

Let Us Help You with a Technology Roadmap

The technologies transforming customer service today offer many benefits. But it’s not always easy to know where or how to get started. Our team of IT consultants can help you build a tech roadmap that makes sense. Both for your business goals and budget.


Reach out today to schedule a chat.

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Posted on By Author colo1 Categories Business Continuity

Data Breach Damage Control: Avoid These Pitfalls

Data breaches are an unfortunate reality for businesses of all sizes. When a breach occurs, the immediate response is critical. How a company manages the aftermath can significantly impact its reputation. As well as financial stability and legal standing.

The average cost of a data breach has reached 4.88 million USD.

Effective damage control requires a well-planned approach. But there are common pitfalls that can exacerbate the situation. This article will guide you through the key steps of data breach damage control. As well as highlight the pitfalls you should steer clear of to reduce the impact.

Pitfall #1: Delayed Response

One of the most critical mistakes a company can make after a data breach is delaying the response. The longer it takes to respond, the more damage can happen. A delayed response increases the risk of further data loss. It also erodes customer trust.

Act Quickly

The first step in damage control is to act quickly. As soon as you detect a breach, start your incident response plan. This should include containing the breach and assessing the extent of the damage. As well as notifying affected parties. The faster you act, the better your chances of mitigating the damage.

Notify Stakeholders Promptly

Informing stakeholders, including customers, employees, and partners, is crucial. Delays in notification can lead to confusion and panic. This makes the situation worse. Be transparent about three key things:

  • What happened
  • What data was compromised
  • What steps are being taken to address the issue

This helps maintain trust and allows affected parties to take necessary precautions.

Engage Legal and Regulatory Authorities

Depending on the nature of the breach, you may need to notify regulatory authorities. Delaying this step can result in legal repercussions. Ensure you understand the legal requirements for breach notification. And that you follow them promptly.

Pitfall #2: Inadequate Communication

Communication is key during a data breach. But inadequate or unclear communication can hurt you. It leads to misunderstandings, frustration, and further reputational damage. How you communicate with stakeholders matters. It will set the tone for how they perceive your company during the crisis.

Establish Clear Communication Channels

Establish clear communication channels to keep stakeholders informed. This could include:

  • A dedicated hotline
  • Email updates
  • A section on your website with regular updates

Ensure that communication is consistent, transparent, and accurate.

Avoid Jargon and Technical Language

When communicating with non-technical stakeholders, avoid using jargon. The goal is to make the information accessible and understandable. Clearly explain what happened, what steps are being taken, and what they need to do.

Provide Regular Updates

Keep stakeholders informed with regular updates as the situation evolves. Even if there is no new information. Providing regular updates reassures stakeholders that you are actively managing the situation.

Pitfall #3: Failing to Contain the Breach

Another critical mistake is failing to contain the breach quickly. Once your business detects a breach, take immediate action. This will help prevent further data loss. Failure to do so can result in more significant damage.

Isolate the Affected Systems

The first step in containing a breach is to isolate the affected systems. This may involve:

  • Disconnecting systems from the network
  • Disabling user accounts
  • Shutting down specific services

The goal is to prevent the breach from spreading further.

Assess the Scope of the Breach

Once you contain the breach, assess the scope of the damage. Identify what data was accessed as well as how someone accessed it and the extent of the exposure. This information is crucial for informing stakeholders and determining the next steps.

Deploy Remediation Measures

After assessing the scope of the breach, deploy remediation measures. They should address the exploited vulnerabilities. Ensure that your company takes all necessary steps to prevent a recurrence.

Pitfall #4: Neglecting Legal and Regulatory Requirements

Ignoring legal and regulatory requirements can have severe consequences. Many jurisdictions have strict data protection laws. These laws dictate how businesses must respond to data breaches. Failing to comply can result in significant fines and legal action.

Understand Your Legal Obligations

Familiarize yourself with the legal and regulatory requirements in your jurisdiction. This includes understanding the timelines for breach notification. As well as the specific information your company must provide and who you must notify.

Document Your Response

Documenting your response to a data breach is crucial for demonstrating compliance. This documentation should include:

  • Timeline of events
  • Steps taken to contain the breach
  • Communication with stakeholders

Proper documentation can protect your company in the event of legal scrutiny.

Pitfall #5: Overlooking the Human Element

The human element is often overlooked in data breach response. Human error can contribute to the breach. The emotional impact on employees and customers can be significant. Addressing the human element is essential for a comprehensive response.

Support Affected Employees

Provide employees with support if the breach compromised their data. This could include:

  • Offering credit monitoring services
  • Providing clear communication
  • Addressing any concerns they may have

Supporting your employees helps maintain morale and trust within the organization.

Address Customer Concerns

Customers may be anxious and concerned after a data breach. Address their concerns promptly and empathetically. Provide them with clear instructions on steps they can take to protect themselves. Offer help where possible. A compassionate response can help maintain customer loyalty.

Learn from the Incident

Finally, use the breach as a learning opportunity. Conduct a thorough post-incident review. Identify what went wrong and how it can be prevented in the future. Deploy training and awareness programs to educate employees on data security best practices.

Manage Data Breaches with Help from a Trusted IT Professional

Data breaches are challenging. How your company responds can make a significant difference. Do you need IT support that has your back? We can help you both prevent and manage breaches to reduce the damage.

Reach out today to schedule a chat about cybersecurity and business continuity

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